We like to talk about how our Stucco Italiano Italian Plaster materials are “green”, and many consumers do respond in a positive way to that message. It gets increasingly difficult to separate the facts from the hype when it comes to calling a product green – “greenwashing” is a term I’ve seen used about over-hyping or just plain lying about the environmentally friendly nature of one’s product. More about greenwashing.

Our Stucco Italiano line consists of non-toxic, natural lime plasters. If you work with our materials you can be confident you are offering your customers a natural alternative to acrylic and cement based materials, both of which do not offer the same naturally green characteristics. Pointing these features out is a good place to start a conversation about what kind of wall finishing materials your customer wants in their home.…