Why you should care about indoor air quality

A Prime Candidate Inside or Out

Wondering why we stress Venetian plaster’s green qualities (non-VOC, naturally mold-resistant)?

People are becoming more and more concerned about indoor air quality. Homes plagued with VOCs (Volatile Organic Compounds) or mold can negatively impact the health of the occupants. According to Green By Design, “an estimated 15% of the U.S. population — millions of people — are chronically ill from their homes, and indoor air quality is a major factor.”

The long and short term health benefits of using green building materials to achieve clean indoor air are numerous. It doesn’t make sense to let your home be the reason you are sick. Do something about it and utilize breathable, mold resistant plaster to enhance your quality of life. Natural lime materials dry out quickly and prevent VOCs from building up, which helps with all kinds of respiratory conditions. Authentic Venetian plaster is even self-healing, so it continues to stand the test of time while continuously providing your home with premium indoor air quality.

If you are using authentic Venetian plaster, or have thought about using it, you might want to check out some info on indoor air quality around the web:

  • Build It Green explains that “A common source of indoor air pollution is the offgassing of chemicals found in many building materials…”

There is no denying the benefits of using natural lime materials to improve indoor air quality. Have you noticed a difference between working with non-toxic Venetian plasters versus acrylic finishes? Tell us about it in the comments……

Posted in Green building, Reloaded
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Lime vs Cement

OK maybe this is a little biased, but all and all I found it to be a pretty decent synopses of the differences between lime and cement especially regarding plaster and mortars:


Posted in Green building
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Thoughts on “Green”

Thoughts on "Green"

We like to talk about how our Stucco Italiano Italian Plaster materials are “green”, and many consumers do respond in a positive way to that message. It gets increasingly difficult to separate the facts from the hype when it comes to calling a product green – “greenwashing” is a term I’ve seen used about over-hyping or just plain lying about the environmentally friendly nature of one’s product. More about greenwashing.

Our Stucco Italiano line consists of non-toxic, natural lime plasters. If you work with our materials you can be confident you are offering your customers a natural alternative to acrylic and cement based materials, both of which do not offer the same naturally green characteristics. Pointing these features out is a good place to start a conversation about what kind of wall finishing materials your customer wants in their home.…

Posted in About Stucco Italiano, Green building, lime plaster, Venetian plaster
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