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	<title>Stucco Italiano &#187; lime Venetian plaster</title>
	<atom:link href="http://www.stuccoitalianoinc.com/tag/lime-venetian-plaster/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stuccoitalianoinc.com</link>
	<description>Venetian Plaster Materials, Training &#38; Support</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:46:01 +0000</lastBuildDate>
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		<title>Stucco Italiano New Classes, New Dealers</title>
		<link>http://www.stuccoitalianoinc.com/venetian-plaster/stucco-italiano-new-classes-new-dealers/</link>
		<comments>http://www.stuccoitalianoinc.com/venetian-plaster/stucco-italiano-new-classes-new-dealers/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 18:26:46 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[About Stucco Italiano]]></category>
		<category><![CDATA[Green building]]></category>
		<category><![CDATA[lime plaster]]></category>
		<category><![CDATA[Venetian plaster]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[earth-based plaster]]></category>
		<category><![CDATA[earth-friendly Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=1788</guid>
		<description><![CDATA[<h4>
<p class="mceTemp mceIEcenter">

<a href="http://myemail.constantcontact.com/Stucco-Italiano-New-Classes--New-Dealers.html?soid=1011035860056&#38;aid=S05-Xf3Inqk"></a>
Our February 2011 Newsletter

</p></h4>
<p>This months newsletter just went out &#8211; here&#8217;s a <a title="February 2011 newsletter" href="http://myemail.constantcontact.com/Stucco-Italiano-New-Classes--New-Dealers.html?soid=1011035860056&#38;aid=S05-Xf3Inqk">link to the online version</a>.</p>
<p>If you&#8217;d like to receive our newsletter in the future there is a link to sign up on that page.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<h4>
<p class="mceTemp mceIEcenter">
<dl id="attachment_1797" class="wp-caption aligncenter" style="width: 547px;">
<dt class="wp-caption-dt"><a href="http://myemail.constantcontact.com/Stucco-Italiano-New-Classes--New-Dealers.html?soid=1011035860056&amp;aid=S05-Xf3Inqk"><img class="size-full wp-image-1797 " title="FEBRUARY 2011 NEWSLETTER" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2011/02/picture-15.png" alt="Our February 2011 Newsletter" width="537" height="166" /></a></dt>
<dd class="wp-caption-dd">Our February 2011 Newsletter</dd>
</dl>
</h4>
<p>This months newsletter just went out &#8211; here&#8217;s a <a title="February 2011 newsletter" href="http://myemail.constantcontact.com/Stucco-Italiano-New-Classes--New-Dealers.html?soid=1011035860056&amp;aid=S05-Xf3Inqk">link to the online version</a>.</p>
<p>If you&#8217;d like to receive our newsletter in the future there is a link to sign up on that page.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Plaster is Everywhere</title>
		<link>http://www.stuccoitalianoinc.com/venetian-plaster/plaster-is-everywhere/</link>
		<comments>http://www.stuccoitalianoinc.com/venetian-plaster/plaster-is-everywhere/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 17:09:27 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[Green building]]></category>
		<category><![CDATA[lime plaster]]></category>
		<category><![CDATA[Venetian plaster]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[earth-friendly Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=1609</guid>
		<description><![CDATA[<p>Nice post from our good friend <a title="Randy Orr" href="http://www.stuccoitalianoinc.com/resources/find-an-applicator/randy-orr/">Randy Orr</a> about lime plasters and the Renovation Hardware catalogue:</p>
<p>&#8220;&#8230;<span style="font-family: tahoma; font-size: 13px;">out 300 pages in the new catalog, 60% of the photos involve <strong>Plaster Walls</strong> and <strong>Plaster Mantels&#8230;&#8221; </strong></span>Read the whole post <a title="plaster is everywhere" href="http://www.distinctinteriors.net/_blog/Blog/post/Plaster_is_Everywhere/">here.</a>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Nice post from our good friend <a title="Randy Orr" href="http://www.stuccoitalianoinc.com/resources/find-an-applicator/randy-orr/">Randy Orr</a> about lime plasters and the Renovation Hardware catalogue:</p>
<p>&#8220;&#8230;<span style="font-family: tahoma; font-size: 13px;">out 300 pages in the new catalog, 60% of the photos involve <strong>Plaster Walls</strong> and <strong>Plaster Mantels&#8230;&#8221; </strong></span>Read the whole post <a title="plaster is everywhere" href="http://www.distinctinteriors.net/_blog/Blog/post/Plaster_is_Everywhere/">here.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fact or Fiction &#8211; 5 things you&#8217;ve probably heard about Venetian Plaster</title>
		<link>http://www.stuccoitalianoinc.com/about-stucco-italiano/fact-or-fiction-5-things-youve-probably-heard-about-venetian-plaster-2/</link>
		<comments>http://www.stuccoitalianoinc.com/about-stucco-italiano/fact-or-fiction-5-things-youve-probably-heard-about-venetian-plaster-2/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 16:42:13 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[About Stucco Italiano]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[how-to Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[Venetian plaster myths]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=1586</guid>
		<description><![CDATA[<p>A lot of people throw around the term &#8220;Venetian plaster,&#8221; but what does it really mean?</p>
<p style="text-align: center;"></p>
<p><strong>5 things you&#8217;ve probably heard about Venetian plaster, and why they are wrong: </strong></p>
<p><strong>1. You&#8217;ve heard:</strong> &#8220;Venetian plaster is a faux finish.&#8221;</p>
<blockquote><p><strong>The truth:</strong> <a href="http://www.stuccoitaliano.us/product_info.php?cPath=19&#38;products_id=78">Authentic Venetian plaster</a> is not a faux finish.  In fact, it&#8217;s the most authentic veneer wall finish you can have.  When natural, lime-based venetian plaster is applied it will eventually return to it&#8217;s original state, which is lime and marble, AKA stone.</p></blockquote>
<p><strong>2. You&#8217;ve heard:</strong> You can buy Venetian plaster at Lowes or Home Depot.</p>
<blockquote><p><strong>The truth:</strong> You will find products labeled &#8220;Venetian plaster,&#8221; but they are actually composed of acrylic polymers and fillers such as gypsum and/or clay.  While these synthetic Venetian plasters made by paint manufacturers may look somewhat  similar to the real thing to the untrained eye, it&#8217;s been our experience that these synthetics will ultimately  fade and become &#8220;tired&#8221; looking over a relatively short period of time, just like painted walls.   Unlike real Venetian Plaster, synthetic Venetians are more closely related to paint than to stone, so this should come as no surprise.</p></blockquote>
<p>3. <strong>You&#8217;ve heard:</strong> Venetian plaster can&#8217;t be applied in the shower, on exteriors, or on any surface that will get wet.</p>
<blockquote><p><strong>The truth:</strong> True Italian Venetian plaster is actually a wonderful choice for surfaces that will get wet.  Lime plasters perform extremely well in wet climates by simply allowing any water that is absorbed into the plaster to quickly evaporate and exit the structure. <strong><em>That&#8217;s why they&#8217;re called Venetian plaster</em></strong>, because they can tolerate rising damp and canal-side applications like in the lagoons of Venice that would cause failure in acrylic and cement plasters.  Traditional Moroccan lime plaster <a href="http://www.stuccoitalianoinc.com/store/lime-plasters/tadelakt/">Tadelakt</a> has been used in the Hammams (the traditional Moroccan steam baths), and in the riads of Marrakesh for centuries.</p></blockquote>
<p><strong>4. You&#8217;ve heard:</strong> Anyone can apply Venetian plaster in their home.</p>
<blockquote><p><strong>The truth:</strong> Well, it&#8217;s true that anyone can<em> </em>apply it.  But applying it well is a different story.  While we definitely aren&#8217;t saying you&#8217;ll be a pro after one day, our new <a href="http://www.stuccoitalianoinc.com/classes/introduction-to-authentic-venetian-plaster/">Introduction to Authentic Venetian Plaster</a> is a good place for a beginner to start understanding the do&#8217;s and dont&#8217;s of Venetian plaster application.  Also, consider hiring a <a title="applicators" href="http://www.stuccoitalianoinc.com/resources/find-an-applicator/">skilled contractor</a> to do the job.</p></blockquote>
<p><strong>5. </strong><strong>You&#8217;ve heard:</strong> Installing Venetian plaster in your home will break the bank.</p>
<blockquote><p><strong>The truth:</strong> Unlike paints which must be reapplied over and over, Venetian plaster is a lifetime finish. The material is self-healing, much less likely to crack than cement finishes, and naturally mold-resistant, resulting in beautiful walls that will withstand the test of time.  <a href="http://www.usgbc.org/">Green building</a> will be a key part of America&#8217;s economic future, and authentic Venetian plasters are not only beautiful, they fit perfectly into the future of green building.</p></blockquote>
<p><strong>6. </strong><strong>You&#8217;ve heard:</strong> Venetian plaster is really shiny.</p>
<blockquote><p><strong>The truth:</strong> OK that&#8217;s 6 things not 5 you caught me.  Yes, Venetian plaster can be brought up to a natural high sheen by compressing the material as it dries.  The more compression, the higher the sheen.  However, natural lime plasters can also be finished to a rustic matte or satin sheen, depending on which material is used and how it is applied.  The possible looks and finishes for Venetian plaster are limitless!</p></blockquote>
<p><strong>Got any more questions about Venetian plaster? Ask away in the comments and we&#8217;ll do our best to shed some light on the subject. </strong>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>A lot of people throw around the term &#8220;Venetian plaster,&#8221; but what does it really mean?</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.seattleafs.com/blog/wp-content/italy7.jpg" alt="Italy again" width="594" height="398" /></p>
<p><strong>5 things you&#8217;ve probably heard about Venetian plaster, and why they are wrong: </strong></p>
<p><strong>1. You&#8217;ve heard:</strong> &#8220;Venetian plaster is a faux finish.&#8221;</p>
<blockquote><p><strong>The truth:</strong> <a href="http://www.stuccoitaliano.us/product_info.php?cPath=19&amp;products_id=78">Authentic Venetian plaster</a> is not a faux finish.  In fact, it&#8217;s the most authentic veneer wall finish you can have.  When natural, lime-based venetian plaster is applied it will eventually return to it&#8217;s original state, which is lime and marble, AKA stone.</p></blockquote>
<p><strong>2. You&#8217;ve heard:</strong> You can buy Venetian plaster at Lowes or Home Depot.</p>
<blockquote><p><strong>The truth:</strong> You will find products labeled &#8220;Venetian plaster,&#8221; but they are actually composed of acrylic polymers and fillers such as gypsum and/or clay.  While these synthetic Venetian plasters made by paint manufacturers may look somewhat  similar to the real thing to the untrained eye, it&#8217;s been our experience that these synthetics will ultimately  fade and become &#8220;tired&#8221; looking over a relatively short period of time, just like painted walls.   Unlike real Venetian Plaster, synthetic Venetians are more closely related to paint than to stone, so this should come as no surprise.</p></blockquote>
<p>3. <strong>You&#8217;ve heard:</strong> Venetian plaster can&#8217;t be applied in the shower, on exteriors, or on any surface that will get wet.</p>
<blockquote><p><strong>The truth:</strong> True Italian Venetian plaster is actually a wonderful choice for surfaces that will get wet.  Lime plasters perform extremely well in wet climates by simply allowing any water that is absorbed into the plaster to quickly evaporate and exit the structure. <strong><em>That&#8217;s why they&#8217;re called Venetian plaster</em></strong>, because they can tolerate rising damp and canal-side applications like in the lagoons of Venice that would cause failure in acrylic and cement plasters.  Traditional Moroccan lime plaster <a href="http://www.stuccoitalianoinc.com/store/lime-plasters/tadelakt/">Tadelakt</a> has been used in the Hammams (the traditional Moroccan steam baths), and in the riads of Marrakesh for centuries.</p></blockquote>
<p><strong>4. You&#8217;ve heard:</strong> Anyone can apply Venetian plaster in their home.</p>
<blockquote><p><strong>The truth:</strong> Well, it&#8217;s true that anyone can<em> </em>apply it.  But applying it well is a different story.  While we definitely aren&#8217;t saying you&#8217;ll be a pro after one day, our new <a href="http://www.stuccoitalianoinc.com/classes/introduction-to-authentic-venetian-plaster/">Introduction to Authentic Venetian Plaster</a> is a good place for a beginner to start understanding the do&#8217;s and dont&#8217;s of Venetian plaster application.  Also, consider hiring a <a title="applicators" href="http://www.stuccoitalianoinc.com/resources/find-an-applicator/">skilled contractor</a> to do the job.</p></blockquote>
<p><strong>5. </strong><strong>You&#8217;ve heard:</strong> Installing Venetian plaster in your home will break the bank.</p>
<blockquote><p><strong>The truth:</strong> Unlike paints which must be reapplied over and over, Venetian plaster is a lifetime finish. The material is self-healing, much less likely to crack than cement finishes, and naturally mold-resistant, resulting in beautiful walls that will withstand the test of time.  <a href="http://www.usgbc.org/">Green building</a> will be a key part of America&#8217;s economic future, and authentic Venetian plasters are not only beautiful, they fit perfectly into the future of green building.</p></blockquote>
<p><strong>6. </strong><strong>You&#8217;ve heard:</strong> Venetian plaster is really shiny.</p>
<blockquote><p><strong>The truth:</strong> OK that&#8217;s 6 things not 5 you caught me.  Yes, Venetian plaster can be brought up to a natural high sheen by compressing the material as it dries.  The more compression, the higher the sheen.  However, natural lime plasters can also be finished to a rustic matte or satin sheen, depending on which material is used and how it is applied.  The possible looks and finishes for Venetian plaster are limitless!</p></blockquote>
<p><strong>Got any more questions about Venetian plaster? Ask away in the comments and we&#8217;ll do our best to shed some light on the subject. </strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Black Tadelakt exterior in Vancouver</title>
		<link>http://www.stuccoitalianoinc.com/about-stucco-italiano/tadelakt-about-stucco-italiano/black-tadelakt-exterior-in-vancouver/</link>
		<comments>http://www.stuccoitalianoinc.com/about-stucco-italiano/tadelakt-about-stucco-italiano/black-tadelakt-exterior-in-vancouver/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 23:59:35 +0000</pubDate>
		<dc:creator>Katharine Houpt</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Tadelakt]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[earth-friendly Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[Stucco Italiano]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=1078</guid>
		<description><![CDATA[<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/black_tadelakt.jpg"></a>Aaron and Kay Lynn paid a visit to some of our best customers and our Vancouver distributor, <a href="http://pacwestsystems.com/">PacWest</a>, up in Canada this week.</p>
<p>Steve Manby of <a href="http://www.authentic-plaster-fx.net/">Authentic Plaster FX</a> posted on his blog about Aaron checking out his black <a href="http://authentic-plaster-fx.net/wordpress/?p=107">Tadelakt exterior</a>.</p>
<p>Hopefully he&#8217;ll send us more pics soon!</p>
<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/black_tadelakt2.jpg"></a>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/black_tadelakt.jpg"><img class="alignright size-medium wp-image-1079" title="black_tadelakt" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/black_tadelakt-199x300.jpg" alt="black_tadelakt" width="199" height="300" /></a>Aaron and Kay Lynn paid a visit to some of our best customers and our Vancouver distributor, <a href="http://pacwestsystems.com/">PacWest</a>, up in Canada this week.</p>
<p>Steve Manby of <a href="http://www.authentic-plaster-fx.net/">Authentic Plaster FX</a> posted on his blog about Aaron checking out his black <a href="http://authentic-plaster-fx.net/wordpress/?p=107">Tadelakt exterior</a>.</p>
<p>Hopefully he&#8217;ll send us more pics soon!</p>
<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/black_tadelakt2.jpg"><img class="size-medium wp-image-1081 alignnone" title="black_tadelakt2" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/black_tadelakt2-199x300.jpg" alt="black_tadelakt2" width="199" height="300" /></a></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Cracking up &#8211; notes on prepping for Venetian Plaster and Lime Finishes in general.</title>
		<link>http://www.stuccoitalianoinc.com/tips-tricks/cracking-up-notes-on-prepping-for-venetian-plaster-and-lime-finishes-in-general/</link>
		<comments>http://www.stuccoitalianoinc.com/tips-tricks/cracking-up-notes-on-prepping-for-venetian-plaster-and-lime-finishes-in-general/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 23:16:23 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[Prep Work]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[exterior Venetian plaster]]></category>
		<category><![CDATA[how-to Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[Stucco Italiano]]></category>
		<category><![CDATA[Venetian plaster tips]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=1033</guid>
		<description><![CDATA[<p><span style="color: #993300;"><strong>Here are the 5 biggest issues I see out there concerning prep work:</strong></span></p>
<p><span style="color: #993300;"><strong>1 -</strong></span> <span style="color: #993300;"><strong>Stop the cracks</strong></span> &#8211; Can you do an exterior?  Sure!  Can you do a shower?  Sure!  But you gotta stop the cracks.  So you have to know what you are doing.  Or hire someone that does.  And a very important point to bear in mind &#8211; lime does not crack by itself.  But it cannot bridge cracks. It adheres to whatever substrate it attaches to.  So when the substrate cracks the lime plaster cracks with it.  And never promise a crack free finish because if you do not actually do the substrate construction and preparation how can you guarantee the thin veneer of decorative plaster we apply will hold?  This often falls outside of our area of expertise and responsibility.</p>
<p>That being said, EIFS mesh and primer systems usually work pretty darn well, in my experience.</p>
<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-3.png"></a></p>
<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-2.png"></a></p>
<p><span style="color: #993300;"><strong>2 &#8211; Penny wise pound foolish  (AKA prep with the good stuff, you&#8217;re worth it!)</strong></span> &#8211; So you gotta fill a wall that has orange peel texture because you want to run a nice shiny plaster over it.  So you get out the joint compound because it&#8217;s cheap.  You skim.  Then you sand.  Then you prime.  Twice.  Then you can apply your lime plaster.  Hey but wait a minute, why didn&#8217;t you just skim with our <a title="Marmorino Classic" href="http://www.stuccoitalianoinc.com/store/lime-plasters/4kg-marmorino-classic-venetian-plaster/">Marmorino Classic</a> and then do your finish right over it?  Because it&#8217;s so damn expensive you say?  But think about it -  if you skim with the good stuff you&#8217;ll already have your first coat of lime plaster on.  You&#8217;ll have the proper suction and you can do your final coats the next day.  The money you spend on materials (joint compound vs lime plaster) should be more than offset by the money you save on labor, no?</p>
<p><strong><span style="color: #993300;">3 &#8211; Scrape don&#8217;t sand</span></strong> &#8211; Got some excess gunk on the walls before you start?  Or did you get some trowel lines from your first coat?  Before you throw up the giant cloud of dust with that sandpaper try breaking out a putty knife and scraping.  Less work, less dust, more better.</p>
<p><span style="color: #993300;"><strong>4 &#8211; Taping &#8211; it&#8217;s not paint</strong></span> &#8211; Yes it&#8217;s not paint so don&#8217;t tape right up to inside edge of where your wall meets your baseboard or crown molding or whatever you are protecting.  Otherwise you&#8217;ll bury your tape underneath your plaster and it will chip or crumble off when you remove your tape.  Allow for the thickness of the plaster material you will be using and tape away from the wall by 1/16&#8243; or more depending on what material you are using.</p>
<p><strong><span style="color: #993300;">5 &#8211; Do not assume the people doing your prep are going to do it properly.  Unless they work for you. </span></strong>And then only if you know what you&#8217;re doing.  Which is debatable.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #993300;"><strong>Here are the 5 biggest issues I see out there concerning prep work:</strong></span></p>
<p><span style="color: #993300;"><strong>1 -</strong></span> <span style="color: #993300;"><strong>Stop the cracks</strong></span> &#8211; Can you do an exterior?  Sure!  Can you do a shower?  Sure!  But you gotta stop the cracks.  So you have to know what you are doing.  Or hire someone that does.  And a very important point to bear in mind &#8211; lime does not crack by itself.  But it cannot bridge cracks. It adheres to whatever substrate it attaches to.  So when the substrate cracks the lime plaster cracks with it.  And never promise a crack free finish because if you do not actually do the substrate construction and preparation how can you guarantee the thin veneer of decorative plaster we apply will hold?  This often falls outside of our area of expertise and responsibility.</p>
<p>That being said, EIFS mesh and primer systems usually work pretty darn well, in my experience.</p>
<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-3.png"><img class="size-medium wp-image-1035 alignnone" title="EIFS MESH ON FLOOR" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-3-300x224.png" alt="EIFS MESH ON FLOOR" width="240" height="180" /></a></p>
<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-2.png"><img class="alignnone size-medium wp-image-1037" title="picture-2" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-2-298x300.png" alt="picture-2" width="298" height="300" /></a></p>
<div id="attachment_1034" class="wp-caption alignnone" style="width: 249px"><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-5.png"><img class="size-medium wp-image-1034" title="EIFS MESH" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/picture-5-221x300.png" alt="EIFS MESH" width="239" height="323" /></a><p class="wp-caption-text">MESH AND BASECOAT</p></div>
<p><span style="color: #993300;"><strong>2 &#8211; Penny wise pound foolish  (AKA prep with the good stuff, you&#8217;re worth it!)</strong></span> &#8211; So you gotta fill a wall that has orange peel texture because you want to run a nice shiny plaster over it.  So you get out the joint compound because it&#8217;s cheap.  You skim.  Then you sand.  Then you prime.  Twice.  Then you can apply your lime plaster.  Hey but wait a minute, why didn&#8217;t you just skim with our <a title="Marmorino Classic" href="http://www.stuccoitalianoinc.com/store/lime-plasters/4kg-marmorino-classic-venetian-plaster/">Marmorino Classic</a> and then do your finish right over it?  Because it&#8217;s so damn expensive you say?  But think about it -  if you skim with the good stuff you&#8217;ll already have your first coat of lime plaster on.  You&#8217;ll have the proper suction and you can do your final coats the next day.  The money you spend on materials (joint compound vs lime plaster) should be more than offset by the money you save on labor, no?</p>
<p><strong><span style="color: #993300;">3 &#8211; Scrape don&#8217;t sand</span></strong> &#8211; Got some excess gunk on the walls before you start?  Or did you get some trowel lines from your first coat?  Before you throw up the giant cloud of dust with that sandpaper try breaking out a putty knife and scraping.  Less work, less dust, more better.</p>
<p><span style="color: #993300;"><strong>4 &#8211; Taping &#8211; it&#8217;s not paint</strong></span> &#8211; Yes it&#8217;s not paint so don&#8217;t tape right up to inside edge of where your wall meets your baseboard or crown molding or whatever you are protecting.  Otherwise you&#8217;ll bury your tape underneath your plaster and it will chip or crumble off when you remove your tape.  Allow for the thickness of the plaster material you will be using and tape away from the wall by 1/16&#8243; or more depending on what material you are using.</p>
<div id="attachment_1039" class="wp-caption alignnone" style="width: 188px"><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/dsc_0026-1.jpg"><img class="size-medium wp-image-1039" title="DON'T" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/dsc_0026-1-178x300.jpg" alt="DON'T" width="178" height="300" /></a><p class="wp-caption-text">NOT LIKE THIS</p></div>
<div id="attachment_1040" class="wp-caption alignnone" style="width: 261px"><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/dsc_0028-1.jpg"><img class="size-medium wp-image-1040" title="DO" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/06/dsc_0028-1-251x300.jpg" alt="LIKE THIS" width="251" height="300" /></a><p class="wp-caption-text">LIKE THIS</p></div>
<p><strong><span style="color: #993300;">5 &#8211; Do not assume the people doing your prep are going to do it properly.  Unless they work for you. </span></strong>And then only if you know what you&#8217;re doing.  Which is debatable.</p>
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		<slash:comments>2</slash:comments>
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		<title>Aaron and Stucco Italiano Venetian plaster featured on Fauxology blog</title>
		<link>http://www.stuccoitalianoinc.com/social-media/aaron-and-stucco-italiano-venetian-plaster-featured-on-fauxology-blog/</link>
		<comments>http://www.stuccoitalianoinc.com/social-media/aaron-and-stucco-italiano-venetian-plaster-featured-on-fauxology-blog/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 21:39:54 +0000</pubDate>
		<dc:creator>Katharine Houpt</dc:creator>
				<category><![CDATA[About Stucco Italiano]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[earth-based plaster]]></category>
		<category><![CDATA[earth-friendly Venetian plaster]]></category>
		<category><![CDATA[Fauxology]]></category>
		<category><![CDATA[Garay Artisans]]></category>
		<category><![CDATA[Green building]]></category>
		<category><![CDATA[green plaster]]></category>
		<category><![CDATA[green Venetian plaster]]></category>
		<category><![CDATA[green wall finishing]]></category>
		<category><![CDATA[Intonachino]]></category>
		<category><![CDATA[lime plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[lime vs. synthetic Venetian plaster]]></category>
		<category><![CDATA[Regina Garay]]></category>
		<category><![CDATA[Stucco Italiano]]></category>
		<category><![CDATA[Tadelakt]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=720</guid>
		<description><![CDATA[<p><a href="http://www.fauxology.com/"></a><strong>The lovely and talented Regina Garay of <a href="http://www.garayartisans.com/">Garay Artisans</a> posted a <a href="http://garayartisans.com/WordPress/finishes-surfaces/faux-cus-on-the-pros-aaron-cohen-of-stucco-italiano">nice feature on Stucco Italiano</a></strong> <strong>including an interview with Aaron.</strong> He discusses what first sparked his interest in Venetian plaster as well as some of the more popular lime-based products.</p>
<p>Regina is quite prolific and her blog, <a href="http://garayartisans.com/WordPress/">Fauxology</a>, is always a great read.  One of the most articulate and balanced resources we know of.  Definitely subscribe if you&#8217;re in the biz. <a href="http://twitter.com/Fauxology">Check her out on twitter</a> too.</p>
<p><strong>Thanks Regina for all you hard work!</strong>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fauxology.com/"><img class="alignright size-medium wp-image-721" title="picture-4" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/04/picture-4-300x213.png" alt="picture-4" width="300" height="213" /></a><strong>The lovely and talented Regina Garay of <a href="http://www.garayartisans.com/">Garay Artisans</a> posted a <a href="http://garayartisans.com/WordPress/finishes-surfaces/faux-cus-on-the-pros-aaron-cohen-of-stucco-italiano">nice feature on Stucco Italiano</a></strong> <strong>including an interview with Aaron.</strong> He discusses what first sparked his interest in Venetian plaster as well as some of the more popular lime-based products.</p>
<p>Regina is quite prolific and her blog, <a href="http://garayartisans.com/WordPress/">Fauxology</a>, is always a great read.  One of the most articulate and balanced resources we know of.  Definitely subscribe if you&#8217;re in the biz. <a href="http://twitter.com/Fauxology">Check her out on twitter</a> too.</p>
<p><strong>Thanks Regina for all you hard work!</strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Exterior Distressed Lime Plaster</title>
		<link>http://www.stuccoitalianoinc.com/tips-tricks/exterior-distressed-venetian-plaster/</link>
		<comments>http://www.stuccoitalianoinc.com/tips-tricks/exterior-distressed-venetian-plaster/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 02:46:25 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[exterior Venetian plaster]]></category>
		<category><![CDATA[how-to Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[Venetian plaster]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=323</guid>
		<description><![CDATA[<strong class="purp">Exterior Distressed Finishing:</strong>






<strong>This can be particularly challenging</strong> as we are generally trained in life to create uniform  patterns and you have to break this habit to mimic the chaotic patterns we see in nature. I&#8217;ve seen  some really awful work out there and it is generally a result of poor composition. It&#8217;s easy  enough to make a 2&#215;2 sample board look natural, but how can we do this on a much larger scale?





<strong>Here&#8217;s some tips on how to achieve randomness in your distressed finishing:</strong>
<p><strong>1- Study actual photos of crumbling plaster exteriors and interiors.</strong> Note the size and scale of the  different layers, note the shapes and direction. I generally work with about an 80% vertical and 20%  horizontal direction, very little or no diagonal direction.</p>
<p><strong>2- The pattern on a sample board must be expanded to the size and scale of the walls.</strong> A sample board  may be viewed as a miniature version of the wall to be blown up accordingly.</p>
<p><strong>3- Move your body in a large scale.</strong> That is, be expansive, move your arms accordingly &#8211; don&#8217;t work  with small, tight motions from the wrist or elbow. Instead work from the shoulder. Stay loose.</p>
<p><strong>4- Create pattern over multiple layers, not just on your final layer.</strong> This will force a greater degree  of randomness in your overall pattern. Here&#8217;s an example:</p>
<p> On this exterior project the client really wanted to see dark brown openings through a Terra Cotta  finish. This created a finish with a high degree of contrast so we had to be particularly careful about  not allowing the house to have a contrived pattern when completed. We needed to do the finish in  two coats since it was a large exterior surface &#8211; approximately 20,000 square feet. Rather than  cover the entire first coat with the dark brown we chose to cover only about 15-20%.</p>
<p>This &#8220;under-pattern&#8221; was designed to help the stucco installers find a more realistic shape and scale  on their second pass of material. Also, note how the dark brown generally originates from the top  of the wall or the sides. This is often what you will see on an actual stuccoed surface where the  first coats of plaster are falling away from the surface. Kind of looked like a giant cow for a  while and the country club&#8217;s community board got a little nervous, but fortunately our clients had  faith in me.



<strong>This photos shows the work in progress on the 2nd layer:</strong> The dark brown is revealed in small, linear  shapes beneath the 2nd terra cotta stucco layer. By following the pattern initiated in the first layer,  we had a much easier time avoiding the contrived, obvious, unrealistic pattern I was concerned about.





<strong>And here is a detail of the finished exterior surface.</strong></p>
<p><strong>Final tip: PRACTICE!!</strong> On a 4&#215;8 sheet of drywall, or your mom&#8217;s house. You&#8217;ll get the hang of it.  Just don&#8217;t try to figure it out on a multi million dollar job site if you can help it. Unless you  have nerves of steel. We don&#8217;t.





&#8230;</p>]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="0" width="620">
<tbody>
<tr>
<td class="purp" colspan="2" width="620" valign="top"><strong class="purp">Exterior Distressed Finishing:</strong></td>
</tr>
<tr>
<td class="med" colspan="2" width="620" valign="top"></td>
</tr>
<tr>
<td class="med" width="360" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="360" height="20" /><br />
<strong>This can be particularly challenging</strong> as we are generally trained in life to create uniform  patterns and you have to break this habit to mimic the chaotic patterns we see in nature. I&#8217;ve seen  some really awful work out there and it is generally a result of poor composition. It&#8217;s easy  enough to make a 2&#215;2 sample board look natural, but how can we do this on a much larger scale?</td>
<td width="260" align="center" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="260" height="1" /><br />
<img src="file:///Users/katharine/Library/Caches/TemporaryItems/moz-screenshot.jpg" alt="" /><img class="alignnone size-full wp-image-715" title="exterior1" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/04/exterior1.png" alt="exterior1" width="252" height="200" /></td>
</tr>
<tr>
<td class="med" colspan="2" width="620" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="620" height="1" /><br />
<strong>Here&#8217;s some tips on how to achieve randomness in your distressed finishing:</strong></p>
<p><strong>1- Study actual photos of crumbling plaster exteriors and interiors.</strong> Note the size and scale of the  different layers, note the shapes and direction. I generally work with about an 80% vertical and 20%  horizontal direction, very little or no diagonal direction.</p>
<p><strong>2- The pattern on a sample board must be expanded to the size and scale of the walls.</strong> A sample board  may be viewed as a miniature version of the wall to be blown up accordingly.</p>
<p><strong>3- Move your body in a large scale.</strong> That is, be expansive, move your arms accordingly &#8211; don&#8217;t work  with small, tight motions from the wrist or elbow. Instead work from the shoulder. Stay loose.</p>
<p><strong>4- Create pattern over multiple layers, not just on your final layer.</strong> This will force a greater degree  of randomness in your overall pattern. Here&#8217;s an example:</p>
<p><img class="size-full wp-image-716 alignleft" title="exterior2" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/04/exterior2.png" alt="exterior2" width="251" height="200" /> On this exterior project the client really wanted to see dark brown openings through a Terra Cotta  finish. This created a finish with a high degree of contrast so we had to be particularly careful about  not allowing the house to have a contrived pattern when completed. We needed to do the finish in  two coats since it was a large exterior surface &#8211; approximately 20,000 square feet. Rather than  cover the entire first coat with the dark brown we chose to cover only about 15-20%.</p>
<p>This &#8220;under-pattern&#8221; was designed to help the stucco installers find a more realistic shape and scale  on their second pass of material. Also, note how the dark brown generally originates from the top  of the wall or the sides. This is often what you will see on an actual stuccoed surface where the  first coats of plaster are falling away from the surface. Kind of looked like a giant cow for a  while and the country club&#8217;s community board got a little nervous, but fortunately our clients had  faith in me.</td>
</tr>
<tr>
<td class="med" width="360" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="360" height="30" /><br />
<strong>This photos shows the work in progress on the 2nd layer:</strong> The dark brown is revealed in small, linear  shapes beneath the 2nd terra cotta stucco layer. By following the pattern initiated in the first layer,  we had a much easier time avoiding the contrived, obvious, unrealistic pattern I was concerned about.</td>
<td width="260" align="center" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="260" height="1" /><br />
<img class="alignnone size-full wp-image-717" title="exterior3" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/04/exterior3.png" alt="exterior3" width="249" height="220" /></td>
</tr>
<tr>
<td class="med" width="360" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="360" height="30" /><br />
<strong>And here is a detail of the finished exterior surface.</strong></p>
<p><strong>Final tip: PRACTICE!!</strong> On a 4&#215;8 sheet of drywall, or your mom&#8217;s house. You&#8217;ll get the hang of it.  Just don&#8217;t try to figure it out on a multi million dollar job site if you can help it. Unless you  have nerves of steel. We don&#8217;t.</td>
<td width="260" align="center" valign="top"><img src="http://www.seattleafs.com/img/spacer.gif" border="0" alt="" width="260" height="1" /><br />
<img class="alignnone size-full wp-image-718" title="exterior4" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/04/exterior4.png" alt="exterior4" width="249" height="218" /></td>
</tr>
</tbody>
</table>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Mold resistance: why lime for exteriors and interiors?</title>
		<link>http://www.stuccoitalianoinc.com/green-building/mold-resistance-why-lime-for-exteriors-and-interiors/</link>
		<comments>http://www.stuccoitalianoinc.com/green-building/mold-resistance-why-lime-for-exteriors-and-interiors/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 21:18:52 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[Green building]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[earth-based plaster]]></category>
		<category><![CDATA[exterior finish]]></category>
		<category><![CDATA[green wall finishing]]></category>
		<category><![CDATA[Intonachino]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[natural vs. synthetic plaster]]></category>
		<category><![CDATA[Tom Williams]]></category>
		<category><![CDATA[Venetian plaster]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=346</guid>
		<description><![CDATA[<p><a href="http://www.stuccoitalianoinc.com/store/lime-plasters/intonachino/">Intonachino</a> has proven to be one of our most popular finishes for exteriors. Its naturally mold-resistant nature makes it perfect for the outdoors, even up here in the rainy northwest.</p>
<p>A while ago, I briefly mentioned a project Tom Williams is working on in Ballard using Intonachino Extra Fine and Medium. It’s worth taking another look. Click on the picture below to see more photos.</p>
<p><a href="http://www.flickr.com/photos/stuccoitaliano/sets/72157615047100807/"></a></p>
<p>Of course, mold-resistance is great for optimal indoor air health as well, so intonachino and other lime plasters are also ideal for interiors. Quoting from this excellent <a href="http://www.submiter.org/content/venetian-plasters-helping-to-create-a-more-healthy-and-beautiful-environment-in-your-home-6898">article</a> on lime plaster’s natural mold resistance; “the short answer as to why Venetian plaster is truly mold-resistant is that mold can only grow in an acidic and wet or damp environment. Venetian plasters breathe and do not retain moisture. Molds also require a food source and an acidic environment in which to multiply.”</p>
<p>For both health- and earth-conscious reasons, Venetian style Italian lime plasters are the way to go…&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuccoitalianoinc.com/store/lime-plasters/intonachino/">Intonachino</a> has proven to be one of our most popular finishes for exteriors. Its naturally mold-resistant nature makes it perfect for the outdoors, even up here in the rainy northwest.</p>
<p>A while ago, I briefly mentioned a project Tom Williams is working on in Ballard using Intonachino Extra Fine and Medium. It’s worth taking another look. Click on the picture below to see more photos.</p>
<p><a href="http://www.flickr.com/photos/stuccoitaliano/sets/72157615047100807/"><img class="aligncenter size-full wp-image-347" title="ballard1" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/03/ballard1.jpg" alt="ballard1" width="500" height="334" /></a></p>
<p>Of course, mold-resistance is great for optimal indoor air health as well, so intonachino and other lime plasters are also ideal for interiors. Quoting from this excellent <a href="http://www.submiter.org/content/venetian-plasters-helping-to-create-a-more-healthy-and-beautiful-environment-in-your-home-6898">article</a> on lime plaster’s natural mold resistance; “the short answer as to why Venetian plaster is truly mold-resistant is that mold can only grow in an acidic and wet or damp environment. Venetian plasters breathe and do not retain moisture. Molds also require a food source and an acidic environment in which to multiply.”</p>
<p>For both health- and earth-conscious reasons, Venetian style Italian lime plasters are the way to go…</p>
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		<item>
		<title>Venetian Plastering Taping Tips</title>
		<link>http://www.stuccoitalianoinc.com/tips-tricks/venetian-plastering-taping-tips/</link>
		<comments>http://www.stuccoitalianoinc.com/tips-tricks/venetian-plastering-taping-tips/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 23:19:50 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[how-to Venetian plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[taping Venetian plaster tips]]></category>
		<category><![CDATA[Venetian plaster]]></category>
		<category><![CDATA[Venetian plaster tips]]></category>

		<guid isPermaLink="false">http://www.stuccoitalianoinc.com/?p=319</guid>
		<description><![CDATA[<h3><strong>Having trouble with tape bleed on your Venetian plastering projects?</strong></h3>
<p><strong>Don&#8217;t forget the following:</strong></p>
<p><strong>First</strong>, make sure after taping and before applying your Venetian plaster that you burnish your  tape edges with a plastic putty knife or some other plastic tool.  We actually like to cut up  old credit cards and keep them in our tool kits.</p>
<p><strong>After taping</strong> and burnishing if you are still concerned about your material bleeding  through, use a water-based clear sealer and run it lightly over the edge of the tape  using the beveled edge of a foam brush.  This should seal that edge and stop any material from  ruining that nice clean edge on your decorative painting project.</p>
<p><strong>If you are</strong> having difficulty removing your tape, try using a hair dryer to lightly heat  up the glue and make removal easier.</p>
<p><strong>When applying</strong> Venetian plaster or other stucco or Italian plaster products, bleed should not be  an issue.  However, you may find when trying to remove your tape after applying Marmorino Carrara or  similar  Venetian plaster finishes that it can&#8217;t be removed cleanly due to the thickness  of the plaster material.  Try running the edge of your plastic putty knife into the seam where  the tape edge is.  This should help break the bond between the plaster material and the tape  so that removal will be easier.</p>
<p><strong>REMEMBER!</strong> 3-M blue tape and other similar painter&#8217;s tapes are not  low-tack tapes.  They are a  long mask, medium tack tape.  Use a lower tack tape to protect delicate surfaces.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<h3><strong>Having trouble with tape bleed on your Venetian plastering projects?</strong></h3>
<p><strong>Don&#8217;t forget the following:</strong></p>
<p><strong>First</strong>, make sure after taping and before applying your Venetian plaster that you burnish your  tape edges with a plastic putty knife or some other plastic tool.  We actually like to cut up  old credit cards and keep them in our tool kits.</p>
<p><strong>After taping</strong> and burnishing if you are still concerned about your material bleeding  through, use a water-based clear sealer and run it lightly over the edge of the tape  using the beveled edge of a foam brush.  This should seal that edge and stop any material from  ruining that nice clean edge on your decorative painting project.</p>
<p><strong>If you are</strong> having difficulty removing your tape, try using a hair dryer to lightly heat  up the glue and make removal easier.</p>
<p><strong>When applying</strong> Venetian plaster or other stucco or Italian plaster products, bleed should not be  an issue.  However, you may find when trying to remove your tape after applying Marmorino Carrara or  similar  Venetian plaster finishes that it can&#8217;t be removed cleanly due to the thickness  of the plaster material.  Try running the edge of your plastic putty knife into the seam where  the tape edge is.  This should help break the bond between the plaster material and the tape  so that removal will be easier.</p>
<p><strong>REMEMBER!</strong> 3-M blue tape and other similar painter&#8217;s tapes are not  low-tack tapes.  They are a  long mask, medium tack tape.  Use a lower tack tape to protect delicate surfaces.</p>
]]></content:encoded>
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		<title>Synthetic vs. Real Lime-Based Venetian Plaster</title>
		<link>http://www.stuccoitalianoinc.com/tips-tricks/synthetic-vs-real-lime-based-venetian-plaster/</link>
		<comments>http://www.stuccoitalianoinc.com/tips-tricks/synthetic-vs-real-lime-based-venetian-plaster/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 22:36:04 +0000</pubDate>
		<dc:creator>Aaron Cohen</dc:creator>
				<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[authentic Venetian plaster]]></category>
		<category><![CDATA[earth-based plaster]]></category>
		<category><![CDATA[lime Venetian plaster]]></category>
		<category><![CDATA[lime vs. synthetic Venetian plaster]]></category>
		<category><![CDATA[natural vs. synthetic plaster]]></category>

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		<description><![CDATA[<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/03/italy11.jpg"></a><strong>Choose wisely:</strong> You can walk into Home Depot and purchase something called &#8220;Venetian Plaster&#8221;  This material can be applied with a spatula and polished to a relatively high sheen.  So what&#8217;s the  big deal about Lime-based plaster anyway?  Isn&#8217;t it about the same thing?  Who cares if it is real  or synthetic?</p>
<p><strong>Not Fade Away:</strong> While synthetic Venetian plasters made by various paint manufacturers may look somewhat  similar to the real thing at first, it&#8217;s been our experience that these synthetics will ultimately  fade and become &#8220;tired&#8221; looking over time.  This is similar to the way painted walls will fade and lose their fresh look after a few years.  Synthetic Venetians are paint, not stone &#8211; they are &#8220;organic&#8221; in the sense they have not finished their life-cycle and will continue to change after application.   Authentic mineral plasters are made from stone &#8211; lime and marble &#8211; they are non-organic and will not change over time.</p>
<p><strong>Linoleum versus stone:</strong> We liken it to the difference between putting linoleum on your  floor versus stone.   Remember, real slaked lime and marble based Venetian plasters are actually  composed of stone in the form of crushed limestone and marble.  It&#8217;s &#8220;like applying liquid  stone to your walls&#8221; we like to tell our customers (excellent selling point),  and it makes sense these real Venetian plaster materials retain their luster and  vibrancy for decades and longer.</p>
<p><strong>Short term versus long term: </strong> True you may save some money in the short term using quote-unquote Venetian plaster.  But considering the labor and the time involved, I think the synthetics are generally going to be used by the uneducated applicator/consumer.  I say this because it is very rarely that we see anyone turned on to natural plasters go back to the synthetics.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/03/italy11.jpg"><img class="alignright size-medium wp-image-337" title="italy11" src="http://www.stuccoitalianoinc.com/wp-content/uploads/2009/03/italy11-300x188.jpg" alt="italy11" width="300" height="188" /></a><strong>Choose wisely:</strong> You can walk into Home Depot and purchase something called &#8220;Venetian Plaster&#8221;  This material can be applied with a spatula and polished to a relatively high sheen.  So what&#8217;s the  big deal about Lime-based plaster anyway?  Isn&#8217;t it about the same thing?  Who cares if it is real  or synthetic?</p>
<p><strong>Not Fade Away:</strong> While synthetic Venetian plasters made by various paint manufacturers may look somewhat  similar to the real thing at first, it&#8217;s been our experience that these synthetics will ultimately  fade and become &#8220;tired&#8221; looking over time.  This is similar to the way painted walls will fade and lose their fresh look after a few years.  Synthetic Venetians are paint, not stone &#8211; they are &#8220;organic&#8221; in the sense they have not finished their life-cycle and will continue to change after application.   Authentic mineral plasters are made from stone &#8211; lime and marble &#8211; they are non-organic and will not change over time.</p>
<p><strong>Linoleum versus stone:</strong> We liken it to the difference between putting linoleum on your  floor versus stone.   Remember, real slaked lime and marble based Venetian plasters are actually  composed of stone in the form of crushed limestone and marble.  It&#8217;s &#8220;like applying liquid  stone to your walls&#8221; we like to tell our customers (excellent selling point),  and it makes sense these real Venetian plaster materials retain their luster and  vibrancy for decades and longer.</p>
<p><strong>Short term versus long term: </strong> True you may save some money in the short term using quote-unquote Venetian plaster.  But considering the labor and the time involved, I think the synthetics are generally going to be used by the uneducated applicator/consumer.  I say this because it is very rarely that we see anyone turned on to natural plasters go back to the synthetics.</p>
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