Stucco Italiano » Venetian palster http://www.stuccoitalianoinc.com Venetian Plaster Materials, Training & Support Fri, 03 Feb 2012 18:46:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Thoughts on “Green” http://www.stuccoitalianoinc.com/green-building/thoughts-on-green/ http://www.stuccoitalianoinc.com/green-building/thoughts-on-green/#comments Mon, 16 Mar 2009 23:13:03 +0000 Aaron Cohen http://www.stuccoitalianoinc.com/?p=63 We like to talk about how our Stucco Italiano Italian Plaster materials are “green”, and many consumers do respond in a positive way to that message. It gets increasingly difficult to separate the facts from the hype when it comes to calling a product green – “greenwashing” is a term I’ve seen used about over-hyping or just plain lying about the environmentally friendly nature of one’s product. More about greenwashing.

Our Stucco Italiano line consists of non-toxic, natural lime plasters. If you work with our materials you can be confident you are offering your customers a natural alternative to acrylic and cement based materials, both of which do not offer the same naturally green characteristics. Pointing these features out is a good place to start a conversation about what kind of wall finishing materials your customer wants in their home.…

]]> italy9We like to talk about how our Stucco Italiano Italian Plaster materials are “green”, and many consumers do respond in a positive way to that message. It gets increasingly difficult to separate the facts from the hype when it comes to calling a product green – “greenwashing” is a term I’ve seen used about over-hyping or just plain lying about the environmentally friendly nature of one’s product. More about greenwashing.

Our Stucco Italiano line consists of non-toxic, natural lime plasters. If you work with our materials you can be confident you are offering your customers a natural alternative to acrylic and cement based materials, both of which do not offer the same naturally green characteristics. Pointing these features out is a good place to start a conversation about what kind of wall finishing materials your customer wants in their home.

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